If you have decided to take advantage of the demand for ecommerce solutions, you will probably need some guidance on getting your business started. Although down the road this business will require some creativity and good ideas on your part, the ecommerce solutions basics are simple for anyone to follow. Once you have decided to pursue an ecommerce solution, just follow the preliminary steps to get started.
Business e-commerce does require some planning before obtaining success. Consider the following steps to start your e-commerce business:
1. Obtain a domain name for your future website.
2. Shop around for a quality web designer that can build an ecommerce website.
3. Make sure to promote your e commerce business, both online and offline.
The best contacts and resources to help you get it done
Find a domain name for your e-commerce business
You already know you will need a website for your e-commerce business, but you might wonder what the first step to obtaining a site is. Typically, it is a good idea to buy a domain main prior to creating a website. The sooner you can think of a proper domain name for your business and buy it, the better. The longer you wait, the more likely it is that someone else will create a domain with your desired name.
I recommend: GoDaddy.com is well-known for inexpensive, reliable domain names. Network Solutions also sells domain names to business owners.
Select a web designer to create an e-commerce website for your business
All ecommerce businesses need a website, and most business professionals are not well-versed enough to create their own ecommerce site. It is best to obtain a custom site through an established web design company. Make sure the company you select has the ability to add ecommerce staples, like a business-to-business shopping cart. This will make purchasing your products easy for visitors to your website.
I recommend: A web design company like Webflo Studios or Affordable Web Design and E-Commerce can develop a site for your ecommerce business.
Develop a marketing plan to promote your ecommerce company
Like any other business venture, marketing is a must. Before you do any business, you need to get your name out there. When starting an ecommerce business, be aware that online marketing is particularly important, but marketing offline as well does not hurt. You have many options, such as Internet ad banners, pay-per-click marketing and search engine optimization on your site. However, creating business cards, brochures and print ads can be helpful too.
I recommend: If you can handle marketing on your own, check out Web Marketing Today for more than 30 ways to market your website. If you want the help of ecommerce software, NetSuite can assist you in running your business, including Internet marketing.
Tips & Tactics
Helpful advice for making the most of this Guide
• If you need to save money when just starting out, consider ecommerce templates when creating a website. In the long run, it is best to create a custom site that is different from those of competitors, but a template will get you online quickly while saving money.