It is a one-off, an attempt to both test and change consumer habits rather than a test of technology, according to the carmaker’s boss.
The experimental car also aims to change customers’ attitudes by making them aware that even ultra-luxury cars will have to move with the times.
“We can’t use 12-cylinder engines for ever,” Mr Muller-Otvos said.
Rival responsesRivals at Bentley and Daimler-owned brand Maybach watched the unveiling of the electric luxury car with great interest.
Bentley’s chief executive Wolfgang Durheimer told BBC News that the Crewe-based carmaker would “conduct a deep evaluation of future power trains”.
“Electrification and hybridisation were among the key technologies I introduced at Porsche and I think there is potential for these technologies in Bentleys too,” he said.
“The number of ultra-luxurious cars being made is already very low, so it would be far too costly to introduce a wide choice of engines and other power train solutions,” he said.
Attractive research programmeThe electric Rolls-Royce uses “tried and tested electric technology”, Mr Muller-Otvos said.
Though unlike most electric cars, it does not require owners to plug it in every day.
Instead, the car uses an inductive charging system, with a panel fixed under the car connecting remotely to a panel on the garage floor.
“We will now travel around the world with it to ask our customers what they think about it,” Mr Muller-Otvos said.
“You can’t do normal market research with our customers. You’ve got to create an environment that makes it attractive for them to attend.”