Mysore, Mar. 8- Tata Motors on Saturday launched Tata Aria, the first Indian four-wheel drive crossover, a luxurious creation with the finesse of a Sedan and the muscle of an SUV all blended in one car.
The Tata Aria redefines several benchmarks with its design and technologies, offering class leading features that take comfort and safety to a new height.
The selectable 4×4 is equipped with a Torque-on-Demand System which significantly enhances all-terrain capabilities. It is the’ first in its segment with an in-dash GPS-based navigation system. It also offers advanced safety features like the Electronic Stability Programme (ESP), which ensures the car’s stability and six airbags to ensure safety in exigencies.
Other features include luxurious premium leather upholstery and three-row theatre-style flexible seating, automatic darkness sensing lights & rain sensing wipers, steering mounted phone & music controls and ABS & EBD to aid steerability and control in emergency braking.
The height-adjustable driver’s seat and the tilt adjustable steering help configure the most comfortable driving position. The glasshouse offers commanding visibility, aided by electrically adjustable ORVMs. There is no need to look back even to park as a Reverse Guide Camera helps you with exactitude.
Tata Aria is being launched in three trim levels, all with 4×4 — the Aria Pride at the top end, the Aria Prestige and the Aria Pleasure, each in eight colour options. While the Aria Pride is fully loaded, features will vary in the Aria Prestige and the Aria Pleasure.
The Tata Aria is being made available, to begin with, in 25 cities through 69 dealerships, according to a press release from Kantharaj Urs, MD, Urs Kar.