On the release day of the anticipated iPad 2 next-gen tablet, Forrester publishes a report that claims it to be the one and only tablet to consider in 2011. Competitors are said to have fatally flawed product strategies, and Forrester implies that tablets such as the Motorola XOOM should never have been released.
Forrester forecasts that Apple will have at least 80% share of the U.S. consumer tablet market in 2011. Amazon is said to be one of few viable competitors to Apple, if the company decides to create a compelling Android- or Linux-based tablet offering easy access to Amazon services.
The Samsung Galaxy Tab is used as an example of a tablet that collects dust at the back of a Verizon Wireless store. Sales reps don’t quite know what to make of it, Forrester says. The humans working in the Apple Store, however, will have a huge impact teaching consumers about the iPad and how to use it.
Forrester believes that Amazon is the most viable competitor to Apple’s iPad 2, as the company can generate revenues from media (Kindle eBooks, MP3s, videos, and games) as well as eCommerce goods and Amazon Prime. For instance, 50% of current tablet owners say they use them to research and purchase products.
There’s a catch, however, as Forrester believes Sony, Microsoft and Vizio have the potential to disrupt the tablet market too. It’ll cost you $500 to find out how, but the research company promises a surprising conclusion.
Of course, for any market that is expanding rapidly, new players can appear from nowhere and succeed. That’s one of the crucial factors that often make market research data useless for predicting the outcome of emerging markets. Of course, it remains to be seen how keen competitors are to challenge Apple, but we guess we’ll find out soon.